Better Boards Conference 2023

Better Boards Conference 2023 Forging Strategic Pathways BRISBANE, 2–3 JUNE 2023


Clarity of Purpose is Critical for Strategic Change

Phil Preston

Founder, The Business Purpose Project

Phil was heading up a high performance team and things were going well until the question of 'why' kicked in. At the time, he didn't see any alternative but to leave his job and career, before later working out that a greater awareness and focus on purpose could have made a big difference. Since then he has helped hundreds of people and organisations decode purpose to drive their success, including many not-for-profits and multi-sector projects. As a speaker, he delivers unique insights into the aspects of purpose in an inspiring, engaging and entertaining way.

Phil is the founder of The Business Purpose Project, author of Connecting Profit with Purpose and co-host of Corporate Conversations on Purpose.

Purpose review in the for-purpose sector may sound redundant, however many organisations find they have drifted off course and need to reassess where they are - especially if they’re embarking on strategic change. According to corporate governance guidance, directors are responsible for setting organisational purpose - which makes sense because it is the guiding light for everyone’s efforts and drives performance and impact.

In this presentation, Phil Preston helps you reflect on your own organisation’s purpose, including:

  • • 8 situations where review might be necessary
  • • Differentiating mission, vision, purpose and values
  • • Analysis of NFP industry purpose statements - Components of a great purpose statement
  • • Key tips for the review process.

    With all sectors and industries experiencing rapid rates of change, ensuring your organisation has the right focus an direction ensures the efforts of your people are valuable and not wasted.

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