In a time of constrained resources and rising expectations, the challenge for not-for-profits is clear: how can we achieve more with less? But within this challenge lies an incredible opportunity. For directors and executives of not-for-profits and community groups, the unique ability to guide marketing strategy offers the chance to amplify impact, inspire teams, and drive progress despite constraints.

Drawing on Heart & Soul of Marketing, Matt will show how marketing, when strategically aligned, becomes a powerful lever for achieving organisational goals. He’ll explore how to conduct meaningful audits to identify strengths, foster creativity through collaboration, and connect campaigns directly to your mission. Matt will also reveal why now is the perfect moment to embrace these strategies—the changing landscape of donor expectations, advancements in technology, and a growing emphasis on trust and authenticity create a ripe environment for innovation.

Delegates will leave equipped with tools to embed marketing in everyday activities, streamline operations through automation, and use storytelling to foster deeper community engagement. Most importantly, this session will help you see why not-for-profits are uniquely positioned to lead with purpose and creativity, turning constraints into advantages.