Building Your Organisation's Reputation Through Media

Learn how to get your positive stories up repeatedly in the media and build your organisation’s profile and credibility.

There is no shortage of problems in the world and great organisations doing great work, but building your profile and showcasing your work is critical to attracting the attention and funding you want.

CEO of Good Talent Media and ex ABC and SBS journalist Tony Nicholls will show you how to create a slate of great stories targeted to specific media outlets you want to reach following by the anatomy of a successful media pitch. Does it have a case study as the emotional core, a partner to validate your claims and elevate your brand, and a call to action that is specific and has news hooks?

Are you using a redundant ‘product/sales’ approach to your media engagement, or a ‘problem/solution’ approach?

Learn from a PR agency staffed by ex-journalists how to package up stories that will get pick up.

In this webinar attendees will learn:

• The importance of creating targeted, compelling stories with emotional core, partner validation, and specific calls to action to successfully pitch to media outlets.

• Understand the difference between a ‘product/sales’ approach and a ‘problem/solution’ approach to media engagement, and how the latter can enhance story pick-up by the media.

• Gain insights into the news cycle and develop strategies to effectively communicate your organisation’s message in any situation.

Participants will leave the session with a new understanding of the news cycle and how they can get their message across in any circumstances.

About the Presenter

Founder and Principal Consultant of Good Talent Media Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media. Tony has seen first-hand how the media landscape has evolved, changing the roles of journalists, politicians and media spokespeople. His deep experience of this demanding new digital media age places him ideally to deliver the up-to-the-minute media advice to achieve presence and results.

Pricing

Included when you join BoardWise.
(Plus ongoing access to the webinar, on BoardWise, for as long as you are a member)