Articles by Craig Badings

Craig has over 30 years’ experience counselling major corporations and senior executives on issues and crisis management, reputation protection and recovery, media relations and profile management as well as thought leadership in the healthcare, financial and professional services, biotech, medical devices, education, property, construction, FMCG, telecoms, manufacturing, not for profit, IT and government sectors. He has worked with numerous legal firms and in-house legal counsel across a range of crises. He recently contributed to Dr Tony Jaques’ latest crisis communication book: Crisis Counsel: Navigating Legal and Communication Conflict.

Strategy & Risk

The Intersection of Risk, Culture and Crisis and at What Price

Much is said and written about personal, brand and company reputations, but when all is said and done reputation rests on three pillars: context, stakeholders, and culture. Context because what happens around a business from a government, social, environment and economic perspective dictates the level of risk associated with your operations and your business decisions. What was right or acceptable 20 years ago may not be right today. What is right according to the letter of the law may not be perceived as right by the society in which you operate.