Articles written by Fabiola Dos Santos
Fabiola advises clients on trade mark portfolio protection strategies and prosecutes applications for registration of trade marks both in Australia and internationally, clients benefitting from her extensive overseas networks. Fabiola has extensive experience in the maintenance of brand portfolios in from a broad range of industries including healthcare, technology, media and broadcasting in Australia, New Zealand and the Americas. Fabiola began her career in a top-tier international law firm which boasts one of the most prominent intellectual property teams in Latin America and worked for a specialised IP firm before joining FAL. Fabiola is fluent in English, Spanish and French.
Non-Profits and Trademarks: The Power of the Brand
How significant is the good name, image and branding of your non-profit organisation? Can your organisation prevent others trading off of its reputation? For most not-for-profits (NFPs), their brand and associated reputation is their most important asset. As such, how can NFPs protect this valuable asset? The answer is simple: by registering a trademark_*. A Leading NFP NFPs, like other corporations, benefit from strong branding and trademark protection. For example, research by the Salvation Army reveals that their Red Shield logo is recognised by 92 per cent of the Australian public1.