Articles by Fi Mercer
Innovation – What a Great Idea!
All over the world, national leaders are looking to innovation and entrepreneurship to revive flagging economies, introduce new and exciting opportunities and bring prosperity. Innovation refers to a process that begins with a novel idea and concludes with a practical application or market introduction. It is often referred to as the disruptive commercialisation of a great idea. Innovation is a major tool for generating and capturing value for a business and its customers.