Unleashing the Power of Purpose
In Aaron Hurst’s book ‘The Purpose Economy’, he says “purpose comes when we know we have done something that we believe matters, to others, to society, and to ourselves.” Hurst believes that the nature of purpose is often misunderstood, a point of particular relevance to leaders of for-purpose (not-for-profit) organisations both at board and executive level. Our suggestion is that there is untapped potential in connecting to the power of purpose – both at an individual and organisational level.