Articles by Michel Hogan
Brand in the Boardroom
No board can make the right decisions if they aren’t considering the organisation’s brand in their thinking. Yes that’s a bold statement. But I’m here to make the case for your Board to rethink your relationship (or lack of) with your organisation’s Brand. The brand I am talking about here is not the one commonly beholden to marketing and the customer for its existence, or held within a name and logo.