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Articles by Michel Hogan


Michel is an independent brand analyst dedicated to helping organisations and individuals make promises they can keep and keep the promises they make – with a strong, resilient organisation and brand as the result. Michel is a regular contributor to print and online publications including smartcompany.com.au. She serves as an advisor for several nonprofits and is currently board chair for Gowrie Victoria, a leader in early childhood education.

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Organisational Development

Brand in the Boardroom

No board can make the right decisions if they aren’t considering the organisation’s brand in their thinking. Yes that’s a bold statement. But I’m here to make the case for your Board to rethink your relationship (or lack of) with your organisation’s Brand. The brand I am talking about here is not the one commonly beholden to marketing and the customer for its existence, or held within a name and logo.

Michel Hogan avatar

Michel Hogan

4 mins

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