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Articles by Michel Hogan

Organisational Development

Brand in the Boardroom

No board can make the right decisions if they aren’t considering the organisation’s brand in their thinking. Yes that’s a bold statement. But I’m here to make the case for your Board to rethink your relationship (or lack of) with your organisation’s Brand. The brand I am talking about here is not the one commonly beholden to marketing and the customer for its existence, or held within a name and logo.

Michel Hogan
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Michel Hogan avatar

Michel Hogan

Aug 10, 2015 · 4 mins

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