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Articles written By Ron Scott


Ron Scott JP CMinstD is a director in both the corporate and not for profit sectors. At the time of writing he is a director of the Royal Foundation of the Blind, SILC Charitable Trust and the AA (Bay of Plenty) Council. He is an elected member of the Bay of Plenty Regional Council.

With over 30 years’ experience in education and business internationally, Ron teaches strategic governance to organisations of all sizes. Ron is the author of the book The New Director and has written countless articles for magazines and publications and been interviewed on Radio’s Business Programme and TV One’s Close Up. Ron is a Chartered member of the Institute of directors.

Preparing for strategic planning

Strategy & Risk

What's Before SWOT

Preparing for Strategic Planning There is a story about the tourist who stopped a local resident to ask directions. “Well, I wouldn’t start from here if I was going there” was the less than useful advice. Just like the tourist, you have to recognise where you are and get to a good starting point before setting out on your strategic journey. Most readers will be familiar with SWOT analysis. As a reminder, SWOT is about identifying the Strengths, Weaknesses, Opportunities and Threats around your business.

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Ron Scott

6 mins

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