Articles by Saioa Echevarria Indianez
Saioa advises clients on trade mark availability for use or registration and on the classes of goods and services they need to cover in their registration. She also prepares documentation for the trade marks registry and manages trade mark portfolios. She acts for large businesses, SMEs, government agencies and CRCs. Prior to joining FAL Lawyers in 2008, Saioa completed an exchange program at Maastricht University (Netherlands), where she studied European and International law. She is also a qualified Spanish Legal Practitioner. Saioa is fluent in English, Spanish and Basque.
How to Create Successful Brands for Not-for-Profit Organisations
Many not-for-profit organisations believe their brands do little to assist in projecting their products and services to the public. Often, people working in not-for-profits are motivated by a passion in a particular field such as art, humanities or research. It is easy for such people to forget that a strong brand under which to market products or services is needed. The value of the brand is as important to not-for-profit organisations as it is to for-profit organisations because the social conscience dimension can be a very powerful tool for creating brand loyalty.