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Articles by Saioa Echevarria Indianez

Organisational Development

How to Create Successful Brands for Not-for-Profit Organisations

Many not-for-profit organisations believe their brands do little to assist in projecting their products and services to the public. Often, people working in not-for-profits are motivated by a passion in a particular field such as art, humanities or research. It is easy for such people to forget that a strong brand under which to market products or services is needed. The value of the brand is as important to not-for-profit organisations as it is to for-profit organisations because the social conscience dimension can be a very powerful tool for creating brand loyalty.

Saioa Echevarria Indianez
Saioa Echevarria Indianez avatar
Saioa Echevarria Indianez avatar

Saioa Echevarria Indianez

Mar 9, 2015 · 3 mins

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