Articles by Saioa Echevarria Indianez
How to Create Successful Brands for Not-for-Profit Organisations
Many not-for-profit organisations believe their brands do little to assist in projecting their products and services to the public. Often, people working in not-for-profits are motivated by a passion in a particular field such as art, humanities or research. It is easy for such people to forget that a strong brand under which to market products or services is needed. The value of the brand is as important to not-for-profit organisations as it is to for-profit organisations because the social conscience dimension can be a very powerful tool for creating brand loyalty.