Articles by Amantha Imber
Dr Amantha Imber is an innovation psychologist, best-selling author, and founder of Australia’s leading innovation consultancy Inventium. Inventium has been recognised as one of Australia’s fastest growing companies in the BRW Fast 100 list in both 2015 and 2016, and was also awarded the BRW Client Choice Award for Best Management Consultancy in Australia. In 2016, Amantha was inducted into the Australian Business Women’s Hall of Fame. With a PhD in organisational psychology, Amantha has helped companies such as Google, Coca- Cola, Disney, LEGO, Red Bull, American Express, Virgin Australia, Commonwealth Bank and many others innovate more successfully. Amantha was a finalist in the 2015 Telstra Business Women of the Year awards. Amantha is the co-creator of the Australian Financial Review’s Most Innovative Companies list, an annual list that Inventium compiles, ranking Australia’s top innovators. Her thoughts have appeared in Harvard Business Review, The Huffington Post, Forbes, and Fast Company and she is the author of two best-selling books: The Creativity Formula and The Innovation Formula.
How Innovation Can Help You Do More With Less
There is probably not a single organisation in Australia that is trying to do less work with more resources. It simply doesn’t happen. On the flipside, thousands of organisations both in the public and private sectors are trying to do more with less – a much more challenging proposition. The role for innovation in solving this proposition is a significant one. However, many companies associate innovation solely with customer-facing, product or service innovations.
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