Articles written by Wenda Gumulya
Cultural Intelligence (CQ) for Not-for-Profit Organisations
If your not-for-profit organisation serves a diverse community, has stakeholders (staff, volunteers, donors) who come from a culturally and linguistically diverse (CALD) background, or operates in multiple different locations, then cultural intelligence has a direct effect on the success of your programs and services. Culture refers to the total way of life of a group of people. It comprises everything that a group of people thinks, says, does and makes — deposit of knowledge, systems, beliefs, values, roles, art, habits, cuisines, symbols and attitudes.
The Three-Wheel Framework of Customer-Centricity
We are now living in a world where customers have more choices than ever before and organisations face the challenge of distinguishing themselves from the dozens of nearly identical providers, products and services. Adopting a customer-centric approach is one approach to tackling this test for organisations. What is customer-centricity? Customer-centricity refers to the strategy of putting customers front and centre in the organisation’s strategy and activities. Customer-centric organisations are designed from the outside in: defining who the customer is, what they care about, and how they interact with the organisation.
Customer-Centricity and Creating Better Social Outcomes
How important do you think customers are for your not-for-profit (NFP) organisation to achieve its objectives? Can you see the relationship between customer-centricity and your organisation’s goals to create better social outcomes? In this article, I invite you to explore the concept of customer-centricity in NFP organisations, understand its values, as well as present some case studies to demonstrate how this approach can help your organisation to create better social outcomes.